Yieldstreet is a leading platform for private market investing – allowing individuals to diversify their portfolio beyond the stock market. As the brand sharpened its customer focus to high net-worth individuals, it required a visual refresh. I was asked with designing 3D hero images to help make their complicated asset classes more digestible for all investors. I created a 3D world of private market investing – where the abstract could live next to the concrete. Additionally, I was responsible for designing and creating all the video ads to help promote the new brand messaging, look, and feel. Our second ask was to help create a TV advertisement that could simplify how easy it was to use the Yieldstreet platform and serve as an educational tool for learning how to Invest. To introduce Yieldstreet to the world, we enlisted the help of Kal Penn, heralded actor of Harold & Kumar and former White House staffer during the Obama Administration. The 30-second Hero spot, “Future Kal," ran on a linear and digital basis and drove traffic to the custom landing page. My role for this project was to handle the production from start to finish with a small team of three people.