Northwell Health was looking for print and banner ads that spoke about their veteran services and philosophy of innovation. J. Walter Thompson turned to them with a process to create a true innovation for veterans. While many prosthetics help amputees excel at specific activities, none allow them to walk and swim naturally without changing limbs. So together with Northwell Health, we guided and supported a team of experts to create a ground-breaking amphibious device: The Fin. It’s now in its second round of clinical trials, has served as a multi-year source of free press (including the front page of the NYTimes Science & Technology section), was recognized in Time Magazine’s Best Inventions of 2018, and became the focus of a media campaign that included TV, a website, documentary, and print and digital display ads. I worked with the various creatives at J. Walter Thompson to film, edit, and design a short documentary to capture the intense process of developing this prosthetic.