Oreo Doomsday Vault
Role: Art Director, Editor, Motion Designer
Team
Agency: 360i
Group Director, Social Creative Lab: Peter Wood
Copywriter, Social Creative Lab: Daniel Freeda
Copywriter, Social Creative Lab at 360i: Sage Lucero
Head of Integrated Production: Carissa Ranelycke
Senior Producer: Adrienne Darnell
Design Director: Brian Gartside
360i and Oreo collaborated to ensure the safety of Oreo cookies during a possible catastrophic event…which could’ve been an asteroid or the 2020 election. I worked on helping produce and edit a short documentary about the creation of the Doomsday Vault. The result was the creation of some limited-edition packaging of the Oreo Doomsday Vault.