Oreo Doomsday Vault
360i and Oreo collaborated to safeguard the world’s most beloved cookie during a potential global catastrophe—whether an asteroid strike or the 2020 election. I contributed to the creative direction and led production and editing for a short documentary detailing the creation of the Oreo Doomsday Vault. The campaign extended into limited-edition packaging that memorialized the vault itself.
Credits
Agency — 360i
Group Director, Social Creative Lab — Peter Wood
Copywriting — Daniel Freeda, Sage Lucero
Head of Integrated Production — Carissa Ranelycke
Senior Producer — Adrienne Darnell
Design Director — Brian Gartside
2D Selects
2D Selects
